ADMS 2200 Lecture Notes - Lecture 3: Red Bull, North American Industry Classification System, Global Marketing

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Chuck Hendricks

Document Summary

Values, beliefs, preferences and tastes handed down from generation to generation: ex. Ethnocentric believeing your culture is the norm and should be. Micro cultures a group within a society which is part of a the only one greater society/culture: ex. Marketing project : i am canadian commercial for the beer pack idea. Social influences: marketers can market to chinese canadians by signage. Social classes determined by occupation, income, education, family background, and residence location (divided into 6 categories) Marketers try to put products in their hands to use them to market. Need: imbalance between consumers actual desire vs need. Sept. 24, 2015 show you things where you don"t even know you see it. Perceptions sight, hearing, touch, taste, smell. Subliminal perception theory marketers are out there trying to: ex- 1950 movie theatre that inserted images between the. Works to a certain level unless your inclined to buy it movie that said eat popcorn" and increased sales.