ADMS 2200 Lecture Notes - Lecture 1: Strategic Planning, Sustainable Products, Corporate Social Responsibility

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Andreas Strebinger

Document Summary

Relationship marketing is to develop loyal customers, building a good relationship with a customer through the products. Strategic alliance: partnership in which two or more companies combine resources and capital to create competitive advantage in the market place. Example: air canada air miles rewards, scotiabank and cinaplex scotiabank scene card. Ethics and social responsibility (csr corporate social responsibility) example: when something is linked to a purchase its considered cause marketing, bell"s lets talk campaign mental heath awareness considered csr. Chapter 2 strategic panning in comtemporary marketing. Tactical planning is planning and handling the here and now. An advertising slogan is not the same as the organizations mission. Marketing strategy: product, price, promotion advertising, selling, social media marketing, place. Opportunities that come out of the environment.