ADMS 2400 Lecture Notes - Job Security, Frederick Herzberg, Personal Development
28 Jun 2018
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ADMS 2400 - Session 4
Needs Theories of Motivation
What is Motivation?
-Motivation: The intensity, direction & persistence of effort a person shows in reaching
a goal
oIntensity: How hard a person tries
oDirection: Where effort is channelled
oPersistence: How long effort is maintained
-You can’t have a successful company unless its members are fully motivated to achieve
the goals set out for them
-We need to understand how people practises matter in terms of their impact on
motivation
Reinforcement Theory
-Behavior is environmentally caused.
-Behavior can be modified (reinforced) by providing (controlling) consequences.
-This idea is known as operant conditioning
oBehaviour is influenced by the reinforcement or lack of reinforcement brought
about by the consequences of the behaviour.
-So.. How can managers motivate employees?
-Positive Reinforcement
oincreasing a behavior by administering a reward
-Negative Reinforcement
oincreasing a behavior by removing an aversive stimulus when a behavior occurs
-Punishment
odecreasing a behavior by administering an aversive stimulus following a behavior
OR by removing a positive stimulus
-Extinction
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Motivation: the intensity, direction & persistence of effort a person shows in reaching a goal: intensity: how hard a person tries, direction: where effort is channelled, persistence: how long effort is maintained. You can"t have a successful company unless its members are fully motivated to achieve the goals set out for them. We need to understand how people practises matter in terms of their impact on motivation. Behavior can be modified (reinforced) by providing (controlling) consequences. This idea is known as operant conditioning: behaviour is influenced by the reinforcement or lack of reinforcement brought about by the consequences of the behaviour. Positive reinforcement: increasing a behavior by administering a reward. Negative reinforcement: increasing a behavior by removing an aversive stimulus when a behavior occurs. Punishment: decreasing a behavior by administering an aversive stimulus following a behavior. Extinction: decreasing a behavior by not rewarding it. Maslow believed that motivation wasn"t simply a matter of rewards or a result of unconscious desires.
