ADMS 2511 Lecture Notes - Lecture 34: Solomon Asch
1 May 2018
School
Department
Course
Professor
ADMS 2511 Lecture 34 Notes – Playbook
Introduction
• The sae eployee added: To assue that the sae playook used i the U.S. ould
work in Canada was incredible.
• The inability of the [key team members from the United States] to think and work
beyond this led to us attempting to Xerox the U.S. store culture (for Team Members and
Guests) instead of develop one that is tailored to Canadian tastes and attitudes.
• Groupthink appears to be closely aligned with the conclusions psychologist Solomon
Asch drew in his experiments with a lone dissenter, which we described
• Individuals who hold a position that is different from that of the dominant majority are
under pressure to suppress, withhold, or modify their true feelings and beliefs.
• As members of a group, we find it more pleasant to be in agreement—to be a positive
part of the group—than to be a disruptive force, even if disruption is necessary to
iproe the effetieess of the groups deisios.
• Groups that are more focused on performance than on learning are especially likely to
fall victim to groupthink and to suppress the opinions of those who do not agree with
the majority.
• Do all groups suffer from groupthink?
• No.
• It seems to occur most often where there is a clear group identity, where members hold
a positive image of their group, which they want to protect, and where the group
perceives a collective threat to this positive image.
• So groupthink is less a dissenter-suppression mechanism than a means for a group to
protect its positive image.
• One study showed that those influenced by groupthink were more confident about their
course of action early on.
find more resources at oneclass.com
find more resources at oneclass.com
