ADMS 2511 Lecture Notes - Lecture 10: Online Analytical Processing, Data Mining, Sensitivity Analysis

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Business intelligence (bi) a broad category of applicaions, technologies, and processes for gathering, storing, accessing, and analyzing data to help business users make beter decisions. Most popular bi tool is microsot excel. Management a process by which an organizaion achieves its goals through the use of resources (people, money, materials, and informaion) Achieving the organizaion"s goals is the output of the process. All managers perform three basic roles: interpersonal roles igurehead, leader, liason, informaional roles monitor, disseminator, spokesperson, analyzer, decisional roles entrepreneur, disturbance handler, resource allocator, negoiator. A decision is a choice among two or more alternaives that individuals and groups make. Seing markeing budgets for consumer products, trading bonds. The nature of decisions: all managerial decisions fall into one of the three broad categories: Operaional control execuing speciic tasks eiciently and efecively. Management control acquiring and using resources eiciently in accomplishing organizaion goals. Strategic planning the long-range goals and policies for growth and resource allocaion.

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