ADMS 3900 Lecture Notes - Global Sourcing, Franchising
Document Summary
The specific environment: the part of the external environment that is directly relevant to the achievement of an organizations goals. It includes those external forces that have a direct and immediate impact on manager"s decisions and actions. The main specific environments include customers, suppliers, competitors, and public pressure groups. Public pressure group: groups that attempt to influence the actions of organizations. Social cultural conditions: managers must adapt their practices to the changing expectations of the societies in which they operate. As societal values, customs, and tastes change, mangers must also change. One way managers use to get into a global market without investing a lot of money is called global sourcing. Global sourcing: also called global outsourcing, refers to the purchasing of materials or labour from around the world, wherever it is cheapest. The goal of this strategy is to take advantage of lower costs in order to be more competitive. o o.