ADMS 3930 Lecture Notes - Lecture 9: Product Placement, Marketing Ethics, Aspirin
25 Dec 2015
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Introduction: ethics of sale, advertising, and product placement. We will talk about both placement and promotion of products. One central issue is manipulation and its subset of deception. Manipulation is referred to process of subtle direction or management. Working behind the scenes, guiding their behaviour without their explicit consent or conscious understanding. Its is to seek to bypass their autonomy (have acted of our own accord). One way we can manipulate someone is through deception which is an outright lie. The more the person knows about your psychology (motivations, interests, desires) the better the manipulation of the behavior would be. Marketers for used cars and high interest credit cards and loans rely on many of these factors to promote their products. Knowing such things about another person provides effective tools for manipulating their behaviour. Critics charge that many marketing practises manipulate consumers, many advertisements are deceptive and some are outright lies.
