ADMS 4900 Lecture Notes - Lecture 2: Experience Curve Effects, Cost Leadership, Strategic Management
12 Oct 2016
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Document Summary
Dominant schools: positioning school and resource-based school. Positioning views business strategy and the corresponding role of resource starts with resources within the firm and the uniqueness of those. Chapter 5 creating and sustaining competitive advantages. Thought process and the decisions mangers make to address: (1) what business they should be in and (2) how to compete in these businesses. Business-level strategy is about the particular ways a firm competes in its chosen business. Business strategy choices available to organizations depend largely on what one views as important considerations and how one views the process by which managers choose their strategies. Dominant writing of outside in perspective porter; competitive advantage 2 choices: target market and type of competitive adv differentiation. When a firm decides to pursue one type of competitive adv (ex low cost) is must attain parity on the basis of other competitive advantages (ex diff) relative to competitors.
