ADMS 4900 Lecture Notes - Lecture 5: Tunnel Vision, Triple Bottom Line, Strategic Management
30 Nov 2017
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Document Summary
Identify the year of the case; define the industry (+ geographic boundaries); identify key issues. Competitive advantage that which makes a company"s offerings superior to those from a competitor. Superiority in the eyes of the consumer, customer or user of company"s offerings who are the individuals who choose to satisfy their needs using that firm"s offerings. Operational effectiveness performing similar activities better than rivals. Sustainable competitive advantage possible only through performing different activities from rivals or performing similar activities in different ways. Triple bottom line technique that involves assessing financial as well as environmental and social performance - environmental sustainability is now value embraced in most competitive and successful mncs. Hierarchy of goals vision, mission and strategic objectives. Walk does not match talk > management behaviour is not consistent with the vision. Irrelevance >vision is unrelated to firm"s threats, opp ortunities, resources, and capabilities.
