ADMS 4900 Lecture Notes - Lecture 8: Radical Change, Cumulate Rock, Unique Key

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Chapter 8: industry change and competitive dynamics: in this chapter, we consider first the industry life cycle and the industry dynamics. For example, firms depend on their research and development (r&d) activities in the introductory stage of the life cycle. For the most part, only fad products have a single life cycle. The maturity stages of an industry can be. Change does not occur, but it is within the existing framework of the industry. Industry life cycle: strategies in the introduction stage: in the introduction stage, products are unfamiliar to consumers. Market segments are not well defined, and product features are not clearly specified. The challenge involves (1) developing the product and finding a way to get users to try it and (2) generating enough exposure so that the product emerges as the standard by which all other competitors" products are evaluated.

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