COMN 1000 Lecture Notes - Lecture 17: Telefilm Canada, Canadian Radio Broadcasting Commission, Rein

• School: York University
• Department: Communication Studies
• Course: COMN 1000
• Professor: David Skinner

Document Summary

Mid 1960"s cable threatens to flood system with us networks (fragment audiences). B/a creates crtc: new broadcasting act, the idea was to make it responsible to the extension of service and devel- oping programming. As the canadian radio telecommunication commission goes to work, in the early 1970"s, it has. 4 big strategies : strengthens content regulations,. especially radio. 1st, they limited stations (3+ 1 : for every 3 american television stations, at least 1 canadian station) this causes fragmentation/loss for canadian money makes them introduce simultaneous program substi- tution . At the same time in the 1976, parliament passes bill c-58 (if you advertise an american media outlet, those expenditures are not deductible in your canadian income tax. Bill c-58 has big effect on the development of media, keeping advertising revenue in canada. Tax act to stop border broadcasters (also benefits to magazines and newspapers) By mid-1970"s system seems leak proof. (audiences only watching signals originated by cana- dian broadcasters. )