COMN 1000 Lecture Notes - Lecture 9: Quebecor, Vertical Integration, Alternative Media

• School: York University
• Department: Communication Studies
• Course: COMN 1000
• Professor: David Skinner

Document Summary

Public: crown corp. ; mandate driven (eg. b/a ) Community/not-for-proit: mandate driven; (co-op radio, aptn, community cable, provincial broadcasters) Small: proprietorship, or closely held shares (small book publishers, magazines, oten owner driven) Large: publicly traded, proit-oriented corporaions (bell, quebecor, rogers, shaw). ) Each form has implicaions for representaion in products. (eg. mandated tend to speciic types/kinds of products; proit-oriented, largest audience for least money. ) One company, or a small number of companies, control a large porion of an industry. Various forms: chain or horizontal ownership: company controls a string of companies in same business but in diferent locaions (newspapers, radio staions, tv staions, 1: verical integraion: company controls companies that supply and or consume each others products (egs. Macdonald"s/catle ranches; newspapers/ pulp mills; cable or telecoms companies/specialty channels; ilm producion/distribuion: cross-ownership: companies in more than one medium (someimes same city/market) eg. rogers: radio/tv, conglomerates holdings in seemingly unrelated aciviies (eg. dept stores, sports teams, newspapers)