COMN 2200 Lecture Notes - Lecture 3: Penny Press, Mass Media, Financialization
16 Jan 2017
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Document Summary
The term mass media itself coined in relationship to the radio in the 1920s. Mass media is any means of communication that is designed to reach a very large audience, typically a nation. Mass media tends to be talked down. The message comes from the top and received by a large number of people at the bottom of the pyramid as opposed to bilateral media. Technologies have a profound effect on how we communicate/what we communicate. Effect the nature of communication (messages) itself. Have a profound impact on social and political discourse. Technological mediation of communication shapes the message: industrialization. Shift from craft model to massive industrial enterprises with huge presses initially run by steam engines. More organized way of producing newspaper: business management. In terms of industry, there were fewer players (barriers to entry much higher) - meant a lot more money was required.
