COMN 2700 Lecture Notes - Lecture 4: Semiotics, Computer-Mediated Communication, Digital Divide

• School: York University
• Department: Communication Studies
• Course: COMN 2700
• Professor: Steve Gennaro

Document Summary

Comn week 4 may 29 & 31, 2017. Newer media forms, such as wireless mobile communication and computer mediated communication offer increasing interactivity, autonomy, and choice pg 109 . Signs implicitly and explicitly create order and structure in society by validating and/or delegitimizing cultural practices. Medias are the lends through which we see the signs. What is a sign: signs communicate through codes and conventions, these signs and convention are culturally shared-they depend on cultural knowledge, signs communicate h=through systems of difference, signs communicate through denotation and connotations.