COMN 3112 Lecture Notes - Lecture 3: Neoliberalism, Academic Freedom, Precarity
15 Jul 2016
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Document Summary
Promotional discourse applied to phenomena that aren"t commodities: such as. What is promoted cannot be disentangled form what promotes it; a commodity form produces its own promotional skin, becoming a commodity sign . Within logics of neoliberalism: a) goods increasingly designed less for usefulness and more for myths and meanings, b) things outside the marketplace are part of marketplace. Individual over the social: social structures and social institutions o. Hide the political, economic and social structures. Based on logics, that self is a project. Capitalist accumulation of value in the commodity of the self. Personal brand = your value as a worker: take it with you. Ehrenreich not to protect from market forces, but capitulation to them. Reimagined subject positions of professors and students: students = consumers, professors service providers. Academic freedom and intellectual inquiry are redefined. The university degree becomes more value than the education.
