COMN 3750 Lecture 3: COMN 3750 Lect 003
15 Jul 2016
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Document Summary
Design arguable emerges in the 19th century. Design has significant role in what we now call branding . Metaphor = design is storytelling: how do you layout a set of elements that people experience that adds up to something that works. Avatal is talking about the importance of design and how open is it and how user friendly really is it. In the cultural field today nothing is both more omnipresent and under- theorized than design: Design is everywhere but we don"t pay much attention to it (in fact, this may be a compliment to the work) Note there are no courses in design as communication at york.
