ECON 1000 Lecture Notes - Lecture 26: Substitute Good, Demand Curve, Asteroid Family
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An example of a good that has a very high elasticity of demand (almost infinite) is a soft drink from two campus machines located side by side. If the two machines offer the same soft drinks for the same price, some people buy from one machine and some from the other. But if one machine"s price is higher than the other"s, by even a small amount, no one buys from the machine with the higher price. Drinks from the two machines are perfect substitutes. The demand for a good that has a perfect substitute is perfectly elastic. Between the cases in is the general case in which the percentage change in the quantity demanded exceeds the percentage change in price. In this case, the price elasticity of demand is greater than 1 and the good is said to have an elastic demand. Automobiles and furniture are examples of goods that have elastic demand. Elasticity and slope are not the same.