ECON 2350 Lecture Notes - Lecture 9: Best Response, Marginal Revenue, Marginal Cost

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The follower wants to choose an output level such that marginal revenue equals marginal cost: Mr2 = p(y1 + y2) + p y2 y2 = mc2. When the follower increases its output, it increases its revenue by selling more output at the market price. But it also pushes the price down by p, and this lowers its profits on all the units that were previously sold at the higher price. The important thing to observe is that the profit-maximizing choice of the follower will depend on the choice made by the leader. We write this relationship as y2 = f2(y1). The function f2(y1) tells us the profit-maximizing output of the follower as a function of the leader"s choice. This function is called the reaction function since it tells us how the follower will react to the leader"s choice of output. Let"s derive a reaction curve in the simple case of linear demand.

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