HREQ 1040 Lecture Notes - Lecture 11: Cardiovascular Disease, Making Money, Culture Industry
16 Dec 2014
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Reification as a process of objectification people get transformed into object like things for example nations need patriotic subjects who do not question rulers in order for the nation to be maintained consumerism needs active consumers in order to generate corporate profit in both cases there can be a loss or sacrifice of the self. behaving in ways, which do not represent their own best interests, but have been convinced otherwise. oneself thinking oneself as lesser or inferior can entail the destruction of the self. Reification begins with the manipulation/tampering of one"s ability to think critically by and for them. that only happens if you buy things you don"t need preservation comes through sacrifice , that to be a winner" you must defeat the other, to think and behave according to what the consumer society dictates and that you will be a loser" if you do not conform. consumer things and celebrities reinforced by social relationships.
