HUMA 2740 Lecture Notes - Lecture 43: Time Shifting, Electronic Program Guide
4 May 2018
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HUMA 2740
Lecture 43
o Primary targets are males aged 14-25, who on
avg will return to theatre to see film 2.5 times
o Most fail to earn back their advertising,
production and other costs at box office
o This hardly matters since real goal is to create
intellectual property, often in form of characters
and storylines, that can be licensed to a broad
range of industries and recycled in sequels,
DVDs, novelizations, websites, video games, etc.
o In merchandising lies the real money and
blockbuster should be understood as an
expensive advertisement for a full range of
cross-promotional tie-ins
- VCR and pay-cable proved to be Hollywood’s revenge
on TV in 80s and 90s
- Both wrested control of TV schedules—including flow
of images, their periodicity, and timing—from the
networks and vested it in individuals
- While originally intended as a TV time-shifting device,
VCR proved more attractive as a movie playback
Document Summary
Dvds, novelizations, websites, video games, etc: in merchandising lies the real money and blockbuster should be understood as an expensive advertisement for a full range of cross-promotional tie-ins. Vcr and pay-cable proved to be hollywood"s revenge on tv in 80s and 90s. Both wrested control of tv schedules including flow of images, their periodicity, and timing from the networks and vested it in individuals. While originally intended as a tv time-shifting device, Vcr proved more attractive as a movie playback device, a characteristic since fully realized in the dvd whose player generally possesses no recording capability. Functionality of vcr integrated in latest generation of. Tvod television on demand has vcr like capability all cable and satellite suppliers offer time- shifting via multiple broadcast windows electronic program guides (epg) Pay-cable affords multiple viewing windows which allow the individual control over the timing, duration and frequency of viewing: incorporates vcr like controls and is the driver behind tvod.
