HUMA 2740 Lecture 42: HUMA 2740 Lecture 42

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HUMA 2740
Lecture 42
- Third strategy was to underscore the grandeur of film
narratives
- Film would provide a special experience which TV,
with tiny budget and high turnover could never
duplicate but film audiences still stayed away
- Eventually, Hollywood targeted and segmented its
audience
- Horror films, sci-fi, beach blanket film, and anything
starring Elvis Presley were aimed at the audience that
least watched TC and most went out: teenagers
- Turned into a wave of pornographic films of late 60s
and 70s
- Final strategy was to cooperate with TV
- Columbia Pictures was first studio to produce for TV
but Walt Disney had a greater impact since its
provided ABC with its first genuine hits
- Throughout 60s and 70s, Hollywood provided the
prototypes of stories and styles, which TV imitated
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Document Summary

Third strategy was to underscore the grandeur of film narratives. Film would provide a special experience which tv, with tiny budget and high turnover could never duplicate but film audiences still stayed away. Eventually, hollywood targeted and segmented its audience. Horror films, sci-fi, beach blanket film, and anything starring elvis presley were aimed at the audience that least watched tc and most went out: teenagers. Turned into a wave of pornographic films of late 60s and 70s. Final strategy was to cooperate with tv. Columbia pictures was first studio to produce for tv but walt disney had a greater impact since its provided abc with its first genuine hits. Throughout 60s and 70s, hollywood provided the prototypes of stories and styles, which tv imitated. By late 70s, situation revered prototypical stories and styles now provided by tv, with hollywood doing imitation. Along the wat, beginning with jaws (1975),

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