HUMA 2740 Lecture Notes - Lecture 36: Canadian Content
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HUMA 2740
Lecture 36
- By late 80s, CBC’s share of Canadian TV audience
down to around 20% in English and 30% in French
- Beginning in 1960, be Canadian TV broadcasters
required to offer 55% Canadian programs and in
1970, this was 60% in prime time
o Controversial issue
- Since 60s, consensus on without Canadian content
requirements commercial broadcasters would have
no incentive to produce Canadian programs
- CRTC spent most of 70s developing a regulatory
framework for rapidly expanding cable industry which
had emerged in TV’s early days as community
antenna services to remote areas
- CRTC had to ensure that cable too contributed to the
overriding policy objective of delivering Canadian
television to Canadians
- CRTC also charged with putting in place Canadian
ownership regulations, limiting foreign participation in
Canadian broadcasting companies to 20% up till
1995
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