ITEC 1010 Lecture 2: Using Databases to Improve Business Performance
22 Feb 2019
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Businesses use their databases to keep track of basic transactions, such as: paying suppliers, processing orders, keeping track of customers, and paying employees. Need databases to provide information that will help the company run the business more efficiently and help managers and employees make better decisions. If a company wants to know which product is the most popular or who its most profitable customer is, the answer lies in the data. Example: canada post saved millions of dollars in 2010 alone through its sue of the software, according to brian shea. While using analytics to hone its pricing, canada post also extracted value in other areas, such as: marketing automation and health and safety. This allowed the team to predict who was likely to have an accident in the workplace, and how long injured workers would be off the job.
