ITEC 4030 Lecture Notes - Lecture 9: Brand Loyalty, Workforce Management, Iphone 4S

• School: York University
• Department: Information Technology
• Course: ITEC 4030
• Professor: Younes Benslimane

Document Summary

Week 1 understanding the business context (the external business environment) Peste (for an individual business and/or industry) = political, economic, social/socio- cultural, technological, (environmental) Po(cid:396)te(cid:396)(cid:859)s fi(cid:448)e fo(cid:396)(cid:272)es (cid:894)i(cid:374)dust(cid:396)(cid:455) o(cid:374)l(cid:455)(cid:895) = buyer power, supplier power, threat of new entrants, threat of substitutes, rivalry amongst competitors. Innovation: the conversion of existing knowledge and ideas into new or improved products, processes or services which may be used for commercial purpose of the public good. Entrepreneurship: the process of creating or seizing an opportunity and pursuing it to create value, regardless of current available resources. Creative destruction: replacing a current existing product with a new and improved product, thus destroying the existing product and industry. T(cid:455)pe(cid:449)(cid:396)ite(cid:396)s (cid:862)(cid:272)(cid:396)eati(cid:448)el(cid:455) dest(cid:396)o(cid:455)ed(cid:863) (cid:271)(cid:455) the pe(cid:396)so(cid:374)al (cid:272)o(cid:373)pute(cid:396)/laptop i(cid:374)dust(cid:396)(cid:455) Radical change: a complete redesign of a product. Incremental change: a small improvement of a product iphone 4 iphone 4s iphone 5 (cid:498)toolbox(cid:499) of innovation. Personal networks arranging contacts with other individuals and businesses.