ITEC 4030 Lecture Notes - Lecture 6: Southwest Airlines, Competitor Analysis, Cengage Learning

• School: York University
• Department: Information Technology
• Course: ITEC 4030
• Professor: Younes Benslimane

Document Summary

Outh(cid:449)est ai(cid:396)li(cid:374)es, esta(cid:271)lished i(cid:374) (cid:1005)9(cid:1010)(cid:1011) a(cid:374)d head(cid:395)ua(cid:396)te(cid:396)ed i(cid:374) dallas, te(cid:454)as is the (cid:449)o(cid:396)ld"s largest airline in terms of low cost carriage. With an employee forte of about 46000 personnel and more than 3800 flights per day, the airline makes trips up to 97 destinations bhaskara, c. (2014). The airline also boasts of being the biggest operator of boeing 737 globally with each having an average of six flights per day. An environmental scan of remote, industry and external analysis is carried out to fully comprehend the atmosphere that the airlines thrives its success on. The remote environment of the airline are the components that originate from outside of any single operation. They are the macro factors comprising of economical, technological, ecological, political and social situations. The economic conditions that have affected the airlines are the economic market downturns in the united states bhaskara, c. (2014).