KINE 1000 Lecture : Lecture Notes 2.docx
Document Summary
Prince soccer player walks off field to protest racism. Media literacy: composing, comprehending, interpreting, analyzing and appreciating the language and texts of both print and non-print. Media constructs" (ties into social construction) a world which may or may not truly represent things as they are. Media does not tell you what to think it tells you what to think about. Core concepts: all media messages are constructed: certain messages pushed forward, while others are hidden. Murder ball - documentary film: broad category of moving film intended to documents some aspect of reality. Impression of representing life as it is/life caught unaware. Films discuss: sex gender and sexuality, aggressive and violence sport (teen context with rugby/boxing), characters with disability, family/fatherhood. *director uses camera, lighting and sound to create a mood and communicate their vision* Media are constructions, form and function are closely related, audiences negotiate meaning, contain ideological and value messages (social and political implications), and have commercial implications.