KINE 1000 Lecture Notes - Lecture 12: Heteronormativity, Consumerism, Social Inequality
Document Summary
Feminist consumerism and fat activists: a comparative study of grassroots activism and. Question whether transformative visions are exclusively linked with grassroots models for social change models at the heart of feminist consciousness-raising, by comparing dove"s campaign for real beauty and pretty, porky and pissed off (pppo) Ideologies: presence of agency in beauty practices and internalized hatred of fat bodies at the level of individual subjects (hegemonic beauty standards, corporations perpetuates and institutionalizes gender inequality (intersects with class, race, ethnicity, michael foucault"s theme of power. Ignores emotions such shame, fear and anger, promoting social change as painless: explicit association between self-love and self-care (commodity consumption, promotes products that encourage conformity, worldwide audience.