MGMT 1000 Lecture Notes - Lecture 6: Klout, Kpmg, Customer Experience
Document Summary
Sustainability, office 2020, mental models (stereotypes/preconceived notions), marketing mix, triple bottom line, stakeholders, vicious loop, customer value triad, pricing strategies (skimming, penetration, cost based, demand based, prestige pricing, odd even pricing), social media (6 types), social authority. Some of the key lessons related to time management are digital distraction, efficiency . These points are related to time management in the following way and are interrelated in this way. Here are some examples on how technology is related to time management. Read perfection or bust and john deere case will be on exam. Why it is important for managers and leaders to understand mental models (gives opportunity) Customer experience an area that is key in the world. Bilal jaffery got a s=x figure job off of twitter as a director of social and digital marketing without a resume. Klout measures social influence based on followers and reposts/retweets.
