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June 7th--Music.doc

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York University
MUSI 1530
Rebecca Jubis

June 7th CANADIAN MUSIC INDUSTRY C. Historical Addendum. We cannot cover it all but we will cover the main areas of this industry. Album oriented Rock/ Rock changed and was added to the mainstream. A fairly extensive slide --> he will not ask questions from this panel of dates but they're still good to know. Canadian music industry can be divided into periods. PRE-1970s and what happened after 1970s. Pre- 1970s Popular Music Industry in Canada. Few records were made in Canada. Canada had an assortment of companies that would only make records for a select few categories. Records in Canada were never intended to make fortunes they were for promotional use only. Places you would hear rock/ rock oriented music. Joni Mitchel and Neil Young among the few who worked in the Yorkville area started their careers there. Yorkville made it possible for many new artists to explore and test the waters for music performances. There were many festivals. 1958 Ronnie Hawkins (originally from Tennessee) brought his brand of Rockabilly to Canada. Within a short period of time he brought a new flavour of music to Canada. 1966 - close to 1400 bands were playing in Toronto. "Now That The Buffalo's Gone" Buffy Saint-Marie (1964) an activist singer-songwriter. All of these Canadian Artists (from the slide 1960s/70s) had one common trajectory; they had to go to the US. Canada limited the success of these Canadian artists. In order to advance their careers they had to migrate south to get started. Canadian labels Quality - MGM Musicana - EMI Phonodisc - Motown These were three branch operations (major record companies) in Canada. They go back to the National Policy Act, 1879. Import Tariffs are to protect resources/ products of a country. They were a tax that would make it more expensive to buy products/goods. Motown was just below the Canadian/US Border; in order for them to sell the records in Canada you had to drive them there (across the border) in a transport truck. You had to pay 17% on each of the LPs that were in these trucks (you could have 20000 or more in each truck). They made Pressing Plants from Vancouver, Toronto and Montreal and would bring one master copy of each LP so that they would pay less tariff (tax) on these LPs. 45s were sold for around 90 cents each. Some Canadian artists were popular in certain areas so they would make enough for that area in which they were popular and no more. This limited Canadian artists opportunity for success. Then Sgt. Peppers came along and this was a record that cost 150,000 dollars and 6 months to make. The major record companies in Canada knew they could not afford to do this. By the late 1960s things began going backwards for Canadian artists (unless they went to the states). The CRTC (Canadian Radio and Television Commission) issued a set of regulations called the CANCON regulations. The government believed that the Canadian would become popular if radio stations paid to play their music. As a condition the government said that 20% of the songs played on FM needed to be Canadian Music, AM Radio required 30% Canadian music. This was a great chance for Canadian artists at this time to be successful. MAPL ( circle symbol on the back of CDs) Musicians, Arrangement, Production, Lyrics. To be considered Canadian Music you need to have at least 2 quarters filled in, it was difficult to fill them all in because we did not have big recording industries. For artists such as Paul An
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