NATS 1700 Lecture Notes - Lecture 5: Susan Douglas Rubes, Narrowcasting, Homophily
18 Apr 2016
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Document Summary
Marshall mcluhan coined the term global village , refers to a village (communities that know each other, close-kit). No matter how large our global population is and where people live, we can still be in contact. Ability to achieve close intimacy that can be found in every corner of the world is best described with the term global village. Susan douglas" article answers the question; do we live in a global village? she said answered no. Douglas believes that information and technology is not making us more open, it creates the exact opposite. Douglas" quote: using these technologies to look inward not outward. Reality t. v. is an example that portrays narcissist behaviour. Shows allow individuals who watch it to look inward. These shows capture our attention because it shows individuals who look like us and may not be open to other people who look different. Douglas suggests ict"s not creating society that we dream of or already have.
