POLS 2910 Lecture Notes - Lecture 5: Think Tank
20 Jan 2016
School
Department
Course
Professor
Document Summary
3 diff. approaches: democracy oxy social resp. model powerful force for the good, business libertarian model investment, to make money, similar to commodity, hegemon dominant ideology model part of a larger elite that is legitimizes and is transmitted to the public (business) Media is there to justify the power of the powerful plays a status quo role for dominant ideas provide content (news, sports, ent. : seen as natural function forms of media, forms, people, power forces that shape the news, consumer preferences (conventional view) Motivates newspaper decisions popularity of coverage determines what is included owners are disciplined by what consumers do: advertisers the real audience is the advertisers, readers are the commodity news is subsidized by advertisers they don"t chase the consumers ad/copy promises content influence (ex. how to sell your own homes, in turn real estate brokers took their ads out of the paper, ownership strong personalities evidence nature of ownership (private, pri. oligopoly, public)
