PSYC 1010 Lecture Notes - Lecture 12: Tabula Rasa, Little Albert Experiment, Classical Conditioning

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Myriam Mongrain

Document Summary

Todays agenda: classical conditioning, pavlov, conditioned, unconditioned stimulus and response c. (cs ucs cr ucr, application. Little albert a: can people with a specific phobia learn how to over their fears. Definition: relatively permanent change in behaviour that results from experience. 3 types of learning: classical conditioning (pavlov and watson) Shared associations between stimuli"s (fear as consequence of serial killer dressed in black) Usually present in advertisements; psychology goes into marketing when designing ads. Ex in beer ad to get young men to buy men , they provide viewers with a scenario they can relate with (sells to a particular demographic: operant conditioning (skinner) Negative and positive reinforcements to shape desirable behaviour: observational learning (bandura) Most relevant to human beings - observe others and you learn our brains allow us to put ourselves into someone else"s shoes capacity for empathy. Salivation: than pavlov noticed that dogs began salivating before they were presented with food.