PSYC 2120 Lecture Notes - Lecture 3: Ram Pickup, Cognitive Dissonance
Document Summary
To avoid cognitive dissonance is to (cid:272)ha(cid:374)ge people" (cid:271)eha(cid:448)iour (cid:449)hether it is (cid:449)ith s(cid:373)oki(cid:374)g, to drink, to practice. Expectations as they relate to whether it is credible. What they expect the person to hear. Al says it hard for them to understand when their salaries are not allowing them to understand. Politicians find this easy to do because they are in different parties. If people have increased credibility (if they think they should say what they think should say) Messages characteristics: one of the message characteristics is whether the message is a central or peripheral rate of persuasion. One-sided vs two-sided messages : here is another independent variable, and that is where your audience is. Once you make the decision, the thoughts of making the right choice go sky-rocket. It is too late to change your behaviour, so you have to work on this ! Picking the dodge ram over f- 150 or picking york over other universities.
