PSYC 2120 Lecture Notes - Lecture 5: Normative Social Influence, Hand Washing, Milgram Experiment

• School: York University
• Department: Psychology
• Course: PSYC 2120
• Professor: Amy Muise

Document Summary

Social influence- the way people are affected by real/ imagined pressure of others. Conformity- the tendency to change our perceptions/ opinions/ behaviour in ways that is consistent with group norms. Found that when another person was in washroom with person about 80% of ti(cid:373)e (cid:449)ould (cid:449)ash ha(cid:374)ds (cid:449)hile (cid:449)he(cid:374) alo(cid:374)e a(cid:271)out (cid:1006)(cid:1009)% (cid:449)ould (cid:449)ash ha(cid:374)ds therefore so(cid:272)ial (cid:374)or(cid:373)s do i(cid:374)flue(cid:374)(cid:272)e people(cid:859)s (cid:271)eha(cid:448)iour. 1: normative = agreeing with position in public, even if we continue to belive. What promotes conformity: larger groups, group unanimity, expertise and status, being from interdependent culture (cohesiveness in group) Obedience- behaviour change that is produced by command of authority. Compliance- changes in behaviour that are elicited by direct requests. No gift group only gave about 17% of time while gift group did about 35% of the time. Yea s (cid:894)e(cid:448)er(cid:455)o(cid:374)e said (cid:374)o(cid:895) the(cid:374) asked if the(cid:455) (cid:449)ould (cid:448)olu(cid:374)teer (cid:271)ut for.