PSYC 2120 Lecture Notes - Lecture 4: Representativeness Heuristic, Carol Dweck, Mirror Neuron

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Short-term memory - information and input that is currently activated. Long-term memory - information from past experience that may or may not be currently activated. Information that is actively rehearsed or is otherwise distinctive, goal relevant, or emotionally salient gets consolidated or stored into our long-term memory for later retrieval. Memory retrieval process affected by: bias, schemas, motives and goals. We often remember information that matches our preexisting schemas, and. We ignore or discount information that conflicts with our schemas. Information consistent with our expectations/ schema can have a long shelf life! Sometimes information that is highly inconsistent with one of our schemas also can be very memorable (hamilton et al. , 1989). Recalling info and giving it a particular schema afterwards reinforces the new schema. When the schema came before the list of behaviors, participants mainly recalled behaviors that were highly inconsistent with the schema.

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