PSYC 2120 Lecture Notes - Lecture 5: Cognitive Dissonance, Vacuum Cleaner, Thermometer
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Aitudes - an evaluaion of a person, object or idea. Where do aitudes come from? (c) cogniively based aitudes based primarily on person"s beliefs about the properies of an aitude object. I like this vacuum cleaner because this one picks up most dirt (a) afecively based aitudes. Based primarily on people"s feelings and values pertaining to the aitude object. Can be sensory reacion (chocolate), condiioned (love warm comforters on snowy days), or value based (ani-aborion) (b) behaviorally based aitudes. Based on an observaion of how one behaves towards an aitude object. I recycled, so i must have a posiive aitude toward environmental issues. Someimes we might be ambivalent toward certain objects because of these diferent determinants (cigaretes) Physiological measures eeg and f mri (brain acivity), ecg (heart rate) Aitudes can predict behavior when: we minimize social inluence on aitudes. Reduce social desirable responding (bogus pipeline, implicit measures: we match the level of speciicity of aitudes and behaviors.
