PSYC 2230 Lecture Notes - Lecture 1: Electrodermal Activity, Septal Nuclei, Cognitive Dissonance
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Concepts of motivation: forces acting on or within an organism to initiate action p. 4. Motivated behavior displays intensity and persistence. (first measure b then find out the force behind it) Measurement of m: not measured directly; manipulated stimulus(s) (could be a deprivation) condition and observe behavioral response (r) p. 5 (inferred by looking at b) Once animal"s hunger need is satisfied, he will keep moving in the maze because of curiosity, exploration. Personality variables also interact with motivational behaviors (eg: either avoid or approach) P. 5: motivation is an iv it is a link to s and r and as an iv it provides an explanation for the relationship btw s and r. M is a pv, when enough, b is performed. Characteristics of motivation: activation as in the production of overt and covert behavior. (p. 6, persistence as in ongoing performance of b.