Class Notes (838,343)
Canada (510,861)
York University (35,470)
Psychology (4,109)
PSYC 3170 (96)
Lecture 4

Psyc 3170 Health Lecture 4 Jan 30.docx

7 Pages
Unlock Document

PSYC 3170
Joseph Baker

Psyc 3170 Health Lecture 4 Jan 30 Attitude: Putting theory into Practice Attitudes towards persons w/disabilities - Deviance amplification - Physical differences  isolate of groups  more differences evolve  increasing levels of misconception Each level reverts back to beginning as well - Attitudes Thoughts (intellect) + Feelings (emotions) + actions (behavior) - Thoughts: Device of overcoming stereotypes Indexing: actively remembering difference w/in category - - Dating: actively remembering things + people constantly change - Etcetera: actively remembering no description is ever complete Feelings: Sources of negative feelings - Need to see a just world Cultural + parental training - - Isolation  uncertainty + anxiety - Reaction to own anxiety Attribution of Causality or Blame - Leprosy (unclean) Obesity - - HIV/AIDS - Lung cancer Diabetes - - Heart disease - Psychological conditions, eg depression/anxiety Psychosomatic illness - Epidemiology Pathology/Cause of disease usually involve many factors Genetic + physiological disposition - - Behavior - Social, cultural, economic, environmental factors E.g. in HIV/AIDs among very young females in Saskatchewan or in poor 3 world country - How to improving negative feelings - Understand of feelings - Exposure of individuals w/disabilities Actions - Rejection  social interaction  acceptance - Stage 1: Fictional acceptance - Stage 2: breaking through - Stage 3: normalization of relationship Changing Behavior The modern multifaceted approach Traditional Approaches - Laws + organization rules  They do work - Educational motivation appeals  Can result in new awareness + new skills) - But both traditional approaches tell what to do, therefore get reactance - Ie the behavior seen as being rammed down throats - Now accepted that: law based strategies  Need to reflect community consensus  Require surveillance + control (ie traffic control)  Don’t allow freedom of choice Education/Motivational Appeals Yield only ST results, if any - - Compete w/other factors in life (ie workplace, highway) - Requires other components to have strong, lasting impact LAW BASED  attention to social consensus done in conjunction to strategies below EDUCATIONAL/MOTIVATIONAL APPEALS  used as a component of larger programs  use “multifaceted” approach (more than mass media) i.e. includes schools, workplace community organizations, etc. SOCIAL MARKETING  linking target behaviour (e.g. safety behaviour) to existing needs, interests, etc. PERSONAL PARTICIPATION  linking onto what the target group is willing to do LOCAL GROUP/COMMUNITY PARTICIPATION  workplace and community groups and organizations used to deliver and institutionalize programs  need to design programs to help the organizations/agents achieve their mandate  need to assist in development of community groups (e.g. spouses of miners, MADD, SADD, etc. Present Strategies Social Marketing Study the target group 1. 甲甲 Social demographic factors (ie age, marital status) 甲甲 Needs, interests, goals, values, etc Lifestyle, friends, how they spend their time 甲甲 甲甲 Specific perceptions of (risk accidents safety programs, safety organizations, using PPE) 甲甲 Global perceptions of organization, their role in the organization, safety policy, JHSC, etc 甲甲 Style of speech (how they describe their environment, organization, themselves) 2. Segment + define the target group 3. Develop program which link to above 4. Present programs as linked to above 甲甲 Safety behavior presented as means to their existing goals, interest, values) Personal Participation - Requires: Free choice   Minimal external justification  Knowledge of what person will do - Techniques  Discussion over lecture  Foot in door (ie small favors)  Public commitment (ie lip service, button, public support, labeling)  Reverse modelling (ie teaching safety to new workers)  Legitimizing small contributions (ie helping behaviors)  Social comparisons (ie utility companies) Local group/Community participation - Goals:  Involve lots of ppl to get critical mass to change culture Ie norms, expectancies   Establish locally driven programs which become institutionalized so influence is perpetual w/o external help - Need to:  Identify groups/agents that influence target  ID the mandate, needs, i
More Less

Related notes for PSYC 3170

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.