PSYC 3350 Lecture Notes - Lecture 2: Cultural Learning, Wiping, Flynn Effect

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Cultural ideas and norms don"t necessarily emerge to address universal problems- they result from local learning. Cultures are fluid and dynamic, and, in most cases, will change over time. Think of norms regarding blowing your nose, spitting, farting, burping. Hococen epoch: 12,000 years since last ice age. Less genetic variability among different populations of humans than there is among different populations of chimpanzees: b/w groups very small differences. Different societies emerged: some literate- industrial cultures, some illiterate- agricultural, some hunter gatherers- retaining stone tools (very few, fragile existence, isolated) To survive, ppl had to meet bio needs (eg. reproduction) and social motives (eg. To survive, ppl had to meet bio needs (eg. reproduction) and social motives (eg. affiliation & negotiating hierarchies: universal bio needs and functions + universal social motives+ context -> culture emerges. Universal need to come up with solutions on how to adapt to environment to address needs and motives. Solutions dependent on their local physical environment (context)

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