SOCI 1010 Lecture Notes - Lecture 18: Manufacturing Consent, Mass Media, On The Media
4 Apr 2016
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Commercial realism: how adverising makes the ariicial, the contrived, appear to be the "real" the normal, the natural. When ariicial is made to what is real. Gender displays: tease is convenionalized portrayals of the "culturally established correlates of sex" Introduction pervasive nature of the mass media raises quesions about the role of the media, who has control of it, what kinds of messages it spreads and how those messages are received by audience members. Downes (2012, p 119: process to create shared meaning: mass media -> audience. Manufacturing consent: the political economy of the mass media. Mass media is an ideological insituion that gains our consent without coercion (our consent is manufactured) Agenda is set by certain group - lg media organizaions. Media isn"t as free lowing as it seems to be. Five filters - in which news is determined: ownership. 6 corporaions own the low of media being passed down power in hands of fewer: adverising.
