SOSC 1040 Lecture Notes - Lecture 7: Corporate Media, Mass Media, Mass Communication

• School: York University
• Department: Social Science
• Course: SOSC 1040
• Professor: Claudio Colaguori

Document Summary

All freedom begins with freedom of thought; importance and power of mass media. New technology doesn"t replace old technology; we are inundated by it; almost enslaved by it. Creates our mental environment : we don"t notice the presence of ideas but they"re still powerful, ideas in the media are a form of power. Mainstream media is corporately owned and controlled; all have the same stories; filtered; presents certain views of reality that reinforces the current societal order; not critical thinking; not objective; is entertainment. The media disseminates forms of knowledge and information which are significant forms of power. Communications media shape social relations; divides people. Corporate versus public media: control of public media allows totalitarian control of information. Humans as story-telling beings ; are very powerful. Media effects theories how do people interpret messages: direct effects, limited effects, messages don"t enter ppl"s consciousness from mass media.