VISA 1120 Lecture Notes - Jan Tschichold, Sans-Serif, Kurt Schwitters
Document Summary
The term for the modern progressive movement in typography of the 1920s, the new typography was first used by moholy-nagy in 1923. He included the phrase in a catalogue essay that accompanied the bauhaus exhibition held in weimar. Both the phrase and the aesthetic caught the eye of jan. He had worked for several years as a calligrapher while becoming gradually more involved in the field of typography. Profoundly moved by what he saw at the weimar bauhaus exhibition, and energized by his acquaintances moholy-nagy and lissitzky. Tschichold established himself as a leading voice in the declaration of the new typography. He created two seminal publications outlining the theory and practice of a wide range of avant-garde designers. The first one was in 1925, when he edited a special issue of the leipzig journal typographische mitteilungen typographic news .
