PSYC 320 Lecture Notes - Lecture 29: Youth Detention Center, Social Proof, Christmas Card

• School: American River College
• Department: Psychology
• Course: PSYC 320
• Professor: Mitchell

Document Summary

The case in which a minority of group members influences the behaviour or beliefs of the majority. People w minority views must express the same view over time, and different members of the minority must agree w one another. A consistent unwavering view, the majority is likely to take notice and may even adopt the minority view. People in the majority can cause other group members to conform through normative influence majority has little concern for how the minority views them. People in the minority can rarely influence others through normative means- the. Majority group members may be loath to agree publicly w the minority. Minorities, therefore, exert their influence on the group via the other principal method: informational social influence. A change in behaviour in response to a direct request from another person. Small request: volunteer chaperone problem adolescents on a two-hour trip to the zoo. Large request: willing to work as unpaid counsellors at a juvenile detention centre.