JOUR 103 Lecture Notes - Lecture 11: Breast Cancer Awareness, Color Theory
27 Feb 2018
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Warm colors: attract attention and stand out red, yellow, orange, etc. Cool colors:projects a calming feeling, fades into the background blue, purple, green, etc. Hue: different hues of the same color can evoke different feelings or meaning e. g. blood red, fire red, brick red, etc. Shade/tint: the variation of a hue by adding black (shade) or white (tint) types of colors: Primary colors: red, blue & yellow these colors cannot be created by mixing other colors. Secondary colors:orange, green & purple these colors are made from mixing two primary colors. Tertiary colors: colors achieved by mixing primary and secondary hues. Complementary colors: colors located opposite each other on the color wheel. Analogous colors: colors created close together on a color wheel colors and hues: Too much color can be distracting in a design, layout or logo. Using a little color can be more effective in visual communication than using lots of colors. Color is used in a design to add:
