JOUR 104 Lecture Notes - Lecture 12: Persuasive Writing, Cognitive Dissonance, Social Integration
10 Oct 2018
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How do your readers get your news material. Key message that makes the recipient to think believe or do about. Components of communication: must have knowledge, message: content it, multiple channels. Theories of communication: what are your favorites media contents, why do you watch or read the contents the communicator can introduce information that is persuasive. People do not believe messages contrary to their attitudes unless. The era of cheap gasoline is over provide information about new development. Agenda setting: make the public aware that circumstances have changed, what people should think or talk about. How people think or se a certain issue. Negative or positive angle/tone is important diffusion & adoption. People have a process to adopt new information. Produce info when there are any related events. What makes difference in persuasive writing: meaningful use of color. Give people info on how to take action.
