JOUR 104 Lecture Notes - Lecture 8: Press Release, Jargon, Lead Paragraph
18 Dec 2018
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8 tips for spokesperson: whats the key message, repeat the key message, use transitions, never think the journalist is your friend, get to the point at the beginning, be involved + passionate, don"t get defensive. Alternatives to no : i cant answer that, heres why, heres what i can talk about. Standard news conference: scheduling, location, invitations, handling the conference, after the conference. The backbone of publicity programs: news release, press release. Planning a news release: announcing a new product, winning an award, hosting a fundraising dinner, announcing an exec promotion, merging w another company, donating money/services, sharing survey results. Basic components of a news release: release template name of organization logo address / telephone / website, headline, dateline. Louis- feb. 8th, 2015 : lead paragraph who / what / where / when / why / how types: straight / informal / feature, body of text.
