JOUR 250 Lecture Notes - Lecture 13: Viral Marketing, Customer Retention, Web Banner

• School: Ball State University
• Department: Journalism
• Course: JOUR 250
• Professor: O' Malley

Document Summary

Places keyword-appropriate spo(cid:374)sored li(cid:374)ks at the top of google"s sear(cid:272)h-results page. Pay-per-click: advertisers pay for sponsored links based on number of times they are clicked on. Places ads powered by google on third-party websites. Ads are selected by google software and inserted automatically without any input from the sponsoring site. Third-party sites and google share revenue from ads. Banners: little billboard of various size than appear when a visitor land on a particular website. Butto(cid:374)s: s(cid:373)all (cid:271)a(cid:374)(cid:374)ers that so(cid:373)eti(cid:373)es look like i(cid:272)o(cid:374)s a(cid:374)d pro(cid:448)ides li(cid:374)ks to a(cid:374) ad(cid:448)ertiser"s home page. Sponsorship: presentation of a website by a sole advertiser. *added-value page: created by integrating a spo(cid:374)sors (cid:271)rad (cid:449)ith the pu(cid:271)lisher"s (cid:272)o(cid:374)te(cid:374)t. Spam: unsolicited, mass email advertising for a product or service sent by an unknown entity to a purchased mailing list or newsgroup. Customer retention and relationship management (crm): focuses on existing clients and no on prospecting new clients. Viral marketing: internet version of word-of-mouth advertising by e-mail.