JOUR 250 Lecture Notes - Lecture 18: Augmented Reality, Guerrilla Marketing

43 views3 pages

4 May 2018

School

Department

Course

Professor

For unlimited access to Class Notes, a Class+ subscription is required.

buying outdoor ads

100 showing: basic unit for billboards or posters - 100 rating pts/day

-1pt = 1% of market population

tech in outdoor ads:

global positioning systems: lat and long of boards to help media buy them

digitized videos: show actual boards & their environment

computerized painting: high quality & resolution reproduction of message

digital billboards: implements the same day and updated easily online

regulation of outdoor ads:

highway beautification act: controls out door ads

differs by state

transit ads:

out of home medium through transportation

cost effective + popular

pros

-long exposure

-repetitive value

-eagerly read

Unlock document

This preview shows page 1 of the document.
Unlock all 3 pages and 3 million more documents.

Already have an account? Log in

Get access