JOUR 312 Lecture Notes - Lecture 8: American Press Institute, Persuasive Writing, Global Warming
22 Oct 2018
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Class activity: find an editorial, opinion, persuasive, work in small groups and dissect that editorial. In this editorial that you are making on a national topic, for now it is a general audience. O(cid:373)eti(cid:373)es (cid:449)ith lo(cid:374)ger (cid:374)e(cid:449)s e(cid:448)e(cid:374)ts that ha(cid:448)e a larger s(cid:272)ope, i"ll lear(cid:374) a(cid:271)out the(cid:373) through the daily show or some other outlet. As millennials come to much of their news and information through personal conversations and social feeds, they expect news content in a tone that feels at home in the conversational space. Young consumers will follow media brands expressing relevant perspectives with an approachable tone. Define the void not being met by other media outlets and own the niche of your coverage. Allow the opinions and personalities of your writers and editors to come through in their stories and in their social media interactions wherever possible.
