JOUR 651 Lecture Notes - Lecture 14: Web Traffic, Clickbait
27 Jan 2020
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Document Summary
Twitter cards offer a way to make your content stand out and drive website link clicks without putting the link in the body of a tweet, thus offering more characters to work within twitter"s. Twitter cards are also an easy growth hack to improve your click-through conversions for free. Twitter cards can help your content stand out apart from other tweet"s in a user"s news feeds. However, they still require creativity and strategy in the form of an eye catching visual, which is the card itself and an open call to action as the link or url title. To create your first card, go to more, then twitter ads from the home screen of your profile. Although you won"t be creating a paid post, you can still use the twitter card functionality for organic posts. From your cards library, you will have the option of creating a website or video card.
